Users will soon have a new feature that allows them to lessen the quantity of AI-made media appearing in their feeds. This initiative comes as the service announced that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global release. This development comes amid a surge in content created by AI, fueled by recent content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the fastest-growing video streams on another major platform primarily display clips produced artificially. A large amount of this content is classified as “AI slop”, a term for poor-quality, factory-style content that is often nonsensical or surreal.
Based on user feedback that many people like content produced via AI tools, from digital art to educational videos, and we aim to offer the community the ability to increase or decrease of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its service labeled as artificially created. Overall, over 100 mn videos are uploaded to the service every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI-generated videos they watch by accessing the topic control option in the app and picking “AI-generated content”. Additional categories that are already be adjusted under the tool include politics, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules oblige creators to label “realistic” AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any believable AI video that is not labeled can be deleted under its terms of service.
Additionally, the service will from now on apply an artificially created watermark to content created with its own AI tools, or identified by an collaborative effort for recognizing artificial media. This action is aimed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The platform is furthermore establishing a two million dollar awareness program for experts and groups to produce educational content about using AI responsibly. This initiative will support non-profit groups focused on teaching computer science.
Moderation Strategy
TikTok has justified its content review process, following discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. It is expected to eliminate a significant number of roles in its user protection division in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official stated that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content prior to it is viewed by people. The company stated a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
